Amazon, Home Depot, Delta Airlines, Sears, Discover, Morgan Stanley, Microsoft, Toyota and many others have integrated customer personas and scenarios into their strategic planning process.
They provide flexibility, adaptability and a real-world usefulness that many business strategy and forecasting techniques do not.
The Experience Planning Group recommends that you use personas and scenarios to capture the essence of your client’s target audience, apply it to business issues, and tell stories of future business success.