Prof. Dr. Bob de Wit is Professor of Strategic Leadership at Nyenrode Business Universiteit and Co-Director of the Center for Strategy. Bob de Wit holds a bachelor's degree in Psychology from Utrecht University, an MBA at the Interdisciplinary Institute Bedrijfskunde in Delft, and a PhD degree in Management Science from Erasmus University Rotterdam. Bob has (co-) authored 18 books, 49 articles and chapters in books, and 18 cases and teaching notes in the area of strategic management. In 1994, he co-authored a strategic management book, together with Ron Meyer, entitled “Strategy - Process, Content, Context: An International Perspective”, which has sold over 350,000 copies in five editions (1994, 1998, 2005, 2010, 2014), and has been adopted by more than 200 universities and business schools worldwide. The executive edition (1999, 2006, 2010, 2014) is entitled Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage. Other positions Bob de Wit is the Director of Strategy Works/Strategy Academy. He is also a member of the Rotterdam Economic Board and a member of the International Advisory Board Rotterdam. From 1986 to 1996, he was a professor in strategic management at the Rotterdam School of Management. He is a member of the Advisory Board of the Journal of Change Management, a member of the Strategic Management Society Review Board, a member of the Academic Council of the Ecole Nationale des Ponts et Chaussées in Paris, and from 2003 until 2009 he has been the Chairman of the Vereniging voor Strategische Besluitvorming (VSB).