Search Engine Optimization is still a bit of black magic for web developers, we all know the simple tasks like clean HTML and providing the right title and links on a page.
But how do you manage a complete optimization process for your site, and keep improving it. What tools do the experts use to check a site?
In “The Art of SEO – mastering Search Engine Optimization” O Reilly, second edition, the authors provide all the steps for a succesfull SEO campaign.
- Comparison Natural Search or Paid Search Results
- Create a SEO plan
- Creating a SEO friendly site
- Using social media to leverage your site
- Optimizing for local markets
- Measuring and analyzing data
- Creating a SEO team in your organization
The book is filled with all these small tips which can make a big impact on your site, like using the 301 redirect on IIS instead of the default 302, page/keyword cannibalization, using ads to monitor search/keywords usage for your site.
There is also a walkthrough of the Google and Bing webmaster tools, tools for identifying content theft and duplicate content on your own site.
Overall a very nice book that you will want to study several times, getting you up to speed on SEO very quickly.